Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Tuesday, August 27, 2013

Report not only SPAM but even recommend quality sites to Google

Why people only report or have tales or information about ‘spam websites’?

If Google asked the Internet community to report spam websites/links after Penguin 2.0 algorithm update, then it again requests everyone to suggest websites that deserve to be ranked on search engines.

Here’s the feedback form to recommend SMALL quality websites that [users think] could do better on search engines.

Small Website Survey


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Monday, August 12, 2013

Wonder why search engine ranking took a toll? Perhaps Google took a manual spam action

Not sure, whether your site is still in the Google Index? Perform a site search on Google with your website details (e.g. site:domain.com). If the site does not show up, this indicates that your website gets prohibited for breach of Google webmaster guidelines.

In a case, Google prohibited a website, businesses can request for ‘reconsideration’ after necessary corrections and updates (in accordance with rules and principles of Google) on their website.

After the latest Penguin 2.0 algorithm update, Google has started taking SEVERE actions against all SPAM links on the web, to keep the search engine a ‘less polluted’ and a ‘friendlier’ place for the Internet users.

If your website used to rank earlier and the rankings dropped all of a sudden after the Penguin update, then this is a ‘warning sign’ that Google took manual spam action against your website.

Friday, August 2, 2013

Link schemes that Google detests and can land your online business in trouble

Know, what all can negatively impact your online business? Here are a few SEO tips from Web Listings Inc to alert businesses that practice unethical way to improve search engine ranking:
  • Do not sell or buy links to increase Page Rank. This includes exchange of money to post or include content that contain links.
  • Say no to excessive link exchange (cross-linking) programs with intent to create a win-win situation, for both parties.
  • Keep away from automated programs and services and the use of keyword-rich anchor text links during article marketing or guest blog post promotions.
Google forbids sites that manipulate links (incoming/outgoing) by any means. Beware!

Friday, July 26, 2013

Blog and forum comments for participation and to establish connection

‘Blog comments’ - how effective are these for search engine page rankings?

Comments, notes on blogs and articles of others, feedback, opinions and reviews do help to establish a relationship with the writer. We can consider this an online ‘trust building exercise’.

The Internet domain is not different from the real-life world, where ‘real communication’ and social relationships matter the most. To create or run a weblog (along with a website) will be a better idea for businesses to stay connected with people.

No wonder, for online success – business enterprises not just maintain websites but also ‘blog pages’, to drive web-traffic through different sources and means.

Why not blog regularly and stay connected with the customer segment, in a better manner?

Some say their blog comments take time for approval (comment moderation). The reasons are obvious – SPAM. Google web-spam team may chase your sites. Thus, try to avoid spam posts/comments by all means and keep search engines less polluted.

Web Listings Inc requests comment on this thread. Thanks.

Friday, July 19, 2013

Old sites rank, even without dedicated SEO?

What to do if older sites rank, irrespective of any dedicated SEO efforts on it? The problem is not new to various online marketing companies that handle different client portfolios.

After Google Penguin 2.0 updates, web-page rankings of many websites took a toll. Some that ranked on Page 1 moved to oblivion. Some online businesses could not even save their businesses, even with organic SEO tactics (including fresh and quality content, long tail keywords etc).

On the other, there are many who did not focus much on SEO, but their websites rank high on Google search engine. One may wonder what to do in such cases – when old sites rank, out of the blue?

In such cases, one needs to: play safe. It is not advisable to tinker with the URL, by any means, except for change in look and feel of the website. Ascertain the site load time. A thought to change the URL structure at this point can be harmful.

In case one wants to change the URL, create 301 redirects to newer URLs/pages.

Tuesday, May 28, 2013

Natural link building after Google Penguin 2.0

After Penguin 2.0 updates, everyone feels – link exchange is a BAD idea.

Link building online (virtual bonds) or real-life bonding with human beings works the same way.

As the adage goes - A person is KNOWN by the company he keeps. The concept is nothing different with Google and websites that link from one to the other.

One should build up links with websites that are relevant to one’s website. A wrong company or inappropriate website (with spam) will be of no use to anyone.

Google is not in opposition to natural link building, but SPAM websites. To solicit links through payment to increase page rank is illegal, and Google web-spam team may argue and take action against such websites.

On the other, if websites provide relevant content to the Internet users, and have natural inbound links from others (without any payment) then Google should have no problem with websites.

Matt and the web-spam team of Google are after unnatural and paid links. What do readers think about it?

Web Listings Inc requests comments and remarks on this post from everyone. Follow us on Twitter and Facebook.

Tuesday, April 16, 2013

Know search engine basics, prior an SEO campaign

Every company with an online presence should understand the importance of SEO, for success in business.

Whenever a user visits Google or other search engine, one has a goal to find something relevant and useful. Website owners should try to understand the purpose of the user, to be able to deliver quality content.

Businesses should try to understand - page results, search engine algorithm, ranking system, and know how any Internet user scans the results page, or what web-pages most of them click on, and why.

One should have a clear SEO objective, and should do thorough research prior any Internet marketing strategy.

Be with Web Listings Inc for SEO tips, search engine news and updates.

Monday, April 1, 2013

What does the Title say?

A well-written TITLE tag is essential for SEO. A title or headline is the first thing that anyone finds about a page, on search engine page results.

One should include keywords relevant to the company’s products and services at the beginning of the title tag. Character limits for the title differ for different search engines.

Try to keep the title tag short (64 characters or less), which should be EASY TO UNDERSTAND. A title tag helps the search engine to determine the webpage content, and a well-written title will help one’s website position better on search engine page results.

Besides, with zillions of websites around with similar products/services, the Internet users look for information, relevant to their searches. Hence, the title should not confuse readers.

Stay tuned. Join Web Listings Inc on LinkedIn business network!

Monday, March 25, 2013

Relevance is the objective of Google

Unlike before, today the search-engine algorithms are not easy to interpret.

Earlier people used to include keywords here and there on the web page, and that helped with search engines, then. Today, the situation has changed. The search engine giant Google no longer tolerates keyword spamming by any means, to improve web-page ranking.

Today, the mantra for online success is: relevance and quality. The search algorithms of Google evaluate websites on relevance of information. Whether title, or inward links, the algorithm assesses everything to determine the value of the website/page.

Daily millions of people use Google for different searches and queries. More people use Google than any other search engine (Bing, Yahoo, Ask and AOL). Thus, for targeted web-traffic, one should never ignore Google guidelines.

For high conversion rate, the landing page should have relevant and high quality information. Please assess the landing page of your website. Is it relevant for the Internet users?

Now readers can follow Web Listings Inc even on Facebook and Twitter.

Monday, January 21, 2013

SEO takes time to get results

In this IT era, search engine optimization is essential for everyone with an online business. Most often people say – SEO is not working for them, no matter how hard they try to improve search results, on Google or other search engines.

It takes time, and one should have enough patience for real SEO results. For targeted search engine traffic, one should consider submitting website to different business directories of high page ranking.

Rather buying links to improve search results, one should follow ethical SEO link building techniques. Some may think directory submission is a time consuming thought, but high quality web directories help in effective search optimization, and better page ranking.

Every business directory is different, and one should not stick to any standard approach, everywhere. Try to understand unique characteristics of every web directory, prior submitting any business website.

Be with Web Listings Inc for SEO tips and techniques.

Thursday, January 10, 2013

Search Engine Friendly URLS

Poorly designed websites can never help anybody, in this era of Internet.

One should provide enough importance to the design of the URL. Search engine friendly URLs play a vital role in web-page ranking as a search engine spider may overlook or fail to index a badly-designed URL.

404 Page Not Found error message is quite common, but not every user may grasp the technical jargon. Hence, the site should either have a search box, or a link to the home page, or a site-map to help out the user, for not getting lost anywhere.

During a 404 page error, never automatically redirect the Internet user to any other page, to avoid confusion.

Stay tuned with Web Listings Inc for SEO articles and news.