Old sites rank, even without dedicated SEO?

What to do if older sites rank, irrespective of any dedicated SEO efforts on it? The problem is not new to various online marketing companies that handle different client portfolios.

After Google Penguin 2.0 updates, web-page rankings of many websites took a toll. Some that ranked on Page 1 moved to oblivion. Some online businesses could not even save their businesses, even with organic SEO tactics (including fresh and quality content, long tail keywords etc).

On the other, there are many who did not focus much on SEO, but their websites rank high on Google search engine. One may wonder what to do in such cases – when old sites rank, out of the blue?

In such cases, one needs to: play safe. It is not advisable to tinker with the URL, by any means, except for change in look and feel of the website. Ascertain the site load time. A thought to change the URL structure at this point can be harmful.

In case one wants to change the URL, create 301 redirects to newer URLs/pages.

Understand the audience, prior to SEO campaign

How People search and what they search on the Internet does matter. No wonder, search engine optimization requires a lot of patience.

It is essential to understand search engine results and analyze web-page ranking factors. One needs to set SEO objective, find the niche and determine the website audience prior any campaign.

Businesses should try to understand the purpose of a site visitor, and aim to provide fresh and relevant content pertaining to their needs.

Whatever be the case - branding, sales, lead generation, direct marketing or online reputation management, a good SEO strategy can help one’s online business.

Hence, identify business competitors and understand market trends, before making an SEO strategy for online marketing campaigns.

Be with Web Listings Inc for SEO marketing tips.