Natural link building after Google Penguin 2.0

After Penguin 2.0 updates, everyone feels – link exchange is a BAD idea.

Link building online (virtual bonds) or real-life bonding with human beings works the same way.

As the adage goes - A person is KNOWN by the company he keeps. The concept is nothing different with Google and websites that link from one to the other.

One should build up links with websites that are relevant to one’s website. A wrong company or inappropriate website (with spam) will be of no use to anyone.

Google is not in opposition to natural link building, but SPAM websites. To solicit links through payment to increase page rank is illegal, and Google web-spam team may argue and take action against such websites.

On the other, if websites provide relevant content to the Internet users, and have natural inbound links from others (without any payment) then Google should have no problem with websites.

Matt and the web-spam team of Google are after unnatural and paid links. What do readers think about it?

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Ethical SEO techniques...

Proper search engine optimization and marketing is essential! One needs to be careful, what methods they follow, and resources they use for online marketing, as a wrong approach can make or break their online reputation.

For the people - that are serious about page ranking on Google and other search engines here are some tips:

• Try to create great 'linkable' content, every time - for the readers; include a Glossary, FAQs, and Testimonials
• Avoid Spam by doing excessive submissions to search engines and directories; try to take quality relevant websites with better page ranking
• Instead of generic keywords, try to go for specific and relevant keywords - for targeted traffic
• Avoid using - same title elements and duplicate content on two different web addresses of the business

Try to be easy on Search Engine Page Results without worrying, and just follow ethical SEO techniques.