SEO takes time to get results

In this IT era, search engine optimization is essential for everyone with an online business. Most often people say – SEO is not working for them, no matter how hard they try to improve search results, on Google or other search engines.

It takes time, and one should have enough patience for real SEO results. For targeted search engine traffic, one should consider submitting website to different business directories of high page ranking.

Rather buying links to improve search results, one should follow ethical SEO link building techniques. Some may think directory submission is a time consuming thought, but high quality web directories help in effective search optimization, and better page ranking.

Every business directory is different, and one should not stick to any standard approach, everywhere. Try to understand unique characteristics of every web directory, prior submitting any business website.

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Search Engine Friendly URLS

Poorly designed websites can never help anybody, in this era of Internet.

One should provide enough importance to the design of the URL. Search engine friendly URLs play a vital role in web-page ranking as a search engine spider may overlook or fail to index a badly-designed URL.

404 Page Not Found error message is quite common, but not every user may grasp the technical jargon. Hence, the site should either have a search box, or a link to the home page, or a site-map to help out the user, for not getting lost anywhere.

During a 404 page error, never automatically redirect the Internet user to any other page, to avoid confusion.

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SEO white hat techniques

What about refining search terms, with two-to-five-words in a phrase? Confused? We talk about long tail keywords for the SEO campaign.

Long tail (highly specific) keywords draw less but QUALITY traffic than generic keywords, which draw high but not always quality web traffic.

For people that think about keyword stuffing - a method for search engine ranking and page visibility should note that it is no longer a successful tactic, and an unethical practice.

Practice ethical SEO methods only, and avoid unnecessarily stuffing keywords or hiding text from the visitors, by making it invisible or setting in an image background.

Work on RIGHT keywords (most effective ones) related to the product/service one offers, to engage the customers, for long.

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