Old sites rank, even without dedicated SEO?

What to do if older sites rank, irrespective of any dedicated SEO efforts on it? The problem is not new to various online marketing companies that handle different client portfolios.

After Google Penguin 2.0 updates, web-page rankings of many websites took a toll. Some that ranked on Page 1 moved to oblivion. Some online businesses could not even save their businesses, even with organic SEO tactics (including fresh and quality content, long tail keywords etc).

On the other, there are many who did not focus much on SEO, but their websites rank high on Google search engine. One may wonder what to do in such cases – when old sites rank, out of the blue?

In such cases, one needs to: play safe. It is not advisable to tinker with the URL, by any means, except for change in look and feel of the website. Ascertain the site load time. A thought to change the URL structure at this point can be harmful.

In case one wants to change the URL, create 301 redirects to newer URLs/pages.

How important is content?

Here we go... with another post in our Web Listings tutorial series...

Well, this is something that has been debated upon, by experts. There are people who emphasize that 'Content is King', while there are others who vehemently point out that 'Content is not the King'.
Our view, however is that content is one of the vital elements of any website. To be noted is the fact that content doesn't include articles alone; it includes text content, images, videos and all related stuff.
Well, here are some basic points as regards text content in the context of website optimization-

• Content on your site should provide information to users. Then only would it add value to your site, from the users' perspective.
• Always provide answers/solutions to the users and their needs, problems and queries. 
• Make sure your content is highly communicate.
• The content on your site should be up-to-date, well organized and well written.
• Include items like tips, tutorials as that holds the attention of visitors who are looking for instructions on the net.
• Update your site periodically. That satisfies regular users and also keeps your site in the focus of search engines. 
• Remember to make your content unique and also keep it short, as short as possible. Go for a long article only if demanded by the subject being discussed.

Well, this is just to begin with; we would discuss more on content in the days to come...