Blog and forum comments for participation and to establish connection

‘Blog comments’ - how effective are these for search engine page rankings?

Comments, notes on blogs and articles of others, feedback, opinions and reviews do help to establish a relationship with the writer. We can consider this an online ‘trust building exercise’.

The Internet domain is not different from the real-life world, where ‘real communication’ and social relationships matter the most. To create or run a weblog (along with a website) will be a better idea for businesses to stay connected with people.

No wonder, for online success – business enterprises not just maintain websites but also ‘blog pages’, to drive web-traffic through different sources and means.

Why not blog regularly and stay connected with the customer segment, in a better manner?

Some say their blog comments take time for approval (comment moderation). The reasons are obvious – SPAM. Google web-spam team may chase your sites. Thus, try to avoid spam posts/comments by all means and keep search engines less polluted.

Web Listings Inc requests comment on this thread. Thanks.

Old sites rank, even without dedicated SEO?

What to do if older sites rank, irrespective of any dedicated SEO efforts on it? The problem is not new to various online marketing companies that handle different client portfolios.

After Google Penguin 2.0 updates, web-page rankings of many websites took a toll. Some that ranked on Page 1 moved to oblivion. Some online businesses could not even save their businesses, even with organic SEO tactics (including fresh and quality content, long tail keywords etc).

On the other, there are many who did not focus much on SEO, but their websites rank high on Google search engine. One may wonder what to do in such cases – when old sites rank, out of the blue?

In such cases, one needs to: play safe. It is not advisable to tinker with the URL, by any means, except for change in look and feel of the website. Ascertain the site load time. A thought to change the URL structure at this point can be harmful.

In case one wants to change the URL, create 301 redirects to newer URLs/pages.