Natural link building after Google Penguin 2.0

After Penguin 2.0 updates, everyone feels – link exchange is a BAD idea.

Link building online (virtual bonds) or real-life bonding with human beings works the same way.

As the adage goes - A person is KNOWN by the company he keeps. The concept is nothing different with Google and websites that link from one to the other.

One should build up links with websites that are relevant to one’s website. A wrong company or inappropriate website (with spam) will be of no use to anyone.

Google is not in opposition to natural link building, but SPAM websites. To solicit links through payment to increase page rank is illegal, and Google web-spam team may argue and take action against such websites.

On the other, if websites provide relevant content to the Internet users, and have natural inbound links from others (without any payment) then Google should have no problem with websites.

Matt and the web-spam team of Google are after unnatural and paid links. What do readers think about it?

Web Listings Inc requests comments and remarks on this post from everyone. Follow us on Twitter and Facebook.

Google Penguin 2.0 is out, to chase SPAMMERS

Google rolled out the latest Penguin 2.0 version on 22nd May 2013.

The web-spam team Head, Matt Cutts, said through the blog that this is not a data-refresh, but an algorithm update.

With the Penguin web spam algorithm, Matt looks forward to making Google a SPAM-FREE portal for the Internet users.

Now, everyone can report spam websites to Google, through the following form: Penguin Spam Report.

For search engine news and updates, be with Web Listings Inc.

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Google Play Music All Access to compete Xbox Music, Spotify and others

Google is here with music subscription service (‘Radio without rules’) to give a tough time to Xbox Music, Spotify, Pandora, Rdio and many others.

The US users will be the first to benefit from this service of Google, and listen to millions of musical tracks, through their tech-gadgets.

After a free trial for a month, users will have to pay $9.99 to utilize this service. A discounted service is available for the early adopters.

Some say, Google Play Music All Access will not be ‘game changer’ thing or be able to leave a mass impact on people as there are other key players around.

Web Listings Inc invites comments on this, from the readers.

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Google Penguin 2.0 updates in a few weeks, says Matt

The head of web spam team at Google, Matt Cutts, gives a hint about Penguin updates, through his Twitter post.

In the next few weeks, Google plans to roll out Penguin 2.0 version, to ward off SPAMMERS from its search engine page results.

When some rejoice over the Next Generation of Penguin, there are some who may want to re-examine their website content and online marketing strategies.

First Penguin update was on 24th April 2012. The second Penguin version came on 25th May 2012, and the third was on 5th October 2012.

After this data, some may wonder, whether this would be Penguin 2.0 or Penguin 4 updates, from Google.

For SEO news and updates, be with Web Listings Inc. Follow us on Facebook and Twitter.

The explorer edition of Google Glasses

Google glass had been making headlines on media, and finally some have their first pair of project glasses.

The explorer edition models cost some $1500. It was time for them to try, what’s so remarkable about Google’s futuristic glasses. Unlike usual spectacles, Google glasses have a digital lens on the right, attached to the frame.

Google feels everyone is right-eye dominant. One may have to cope with the right-sided lens pair (of Glasses) as Google does not have any plans at present for the left-sided pair.

One can take photos with the 5-megapixel camera attached with the Glasses, through the touch-sensitive right arm or voice commands.

Watch this space of Web Listings Inc for reviews on Google project glasses and other related stories.

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Google to axe Meebo, for other projects

Every business is here to make profits and it is no wonder that Google has decided to close one more service, which did not generate much interest in people.

After Google Reader, this time Meebo is in the ‘line of fire’. Google plans to shut down Meebo bar publishing tool on 6th June, 2013.

The JavaScript plug-in let the visitors chat with friends and share content on the social network.

The word is that Google wants to focus ONLY on key projects that could help the company generate more profit.

Watch this Web Listings Inc space for the latest technology news and updates.

Know search engine basics, prior an SEO campaign

Every company with an online presence should understand the importance of SEO, for success in business.

Whenever a user visits Google or other search engine, one has a goal to find something relevant and useful. Website owners should try to understand the purpose of the user, to be able to deliver quality content.

Businesses should try to understand - page results, search engine algorithm, ranking system, and know how any Internet user scans the results page, or what web-pages most of them click on, and why.

One should have a clear SEO objective, and should do thorough research prior any Internet marketing strategy.

Be with Web Listings Inc for SEO tips, search engine news and updates.

What does the Title say?

A well-written TITLE tag is essential for SEO. A title or headline is the first thing that anyone finds about a page, on search engine page results.

One should include keywords relevant to the company’s products and services at the beginning of the title tag. Character limits for the title differ for different search engines.

Try to keep the title tag short (64 characters or less), which should be EASY TO UNDERSTAND. A title tag helps the search engine to determine the webpage content, and a well-written title will help one’s website position better on search engine page results.

Besides, with zillions of websites around with similar products/services, the Internet users look for information, relevant to their searches. Hence, the title should not confuse readers.

Stay tuned. Join Web Listings Inc on LinkedIn business network!

Relevance is the objective of Google

Unlike before, today the search-engine algorithms are not easy to interpret.

Earlier people used to include keywords here and there on the web page, and that helped with search engines, then. Today, the situation has changed. The search engine giant Google no longer tolerates keyword spamming by any means, to improve web-page ranking.

Today, the mantra for online success is: relevance and quality. The search algorithms of Google evaluate websites on relevance of information. Whether title, or inward links, the algorithm assesses everything to determine the value of the website/page.

Daily millions of people use Google for different searches and queries. More people use Google than any other search engine (Bing, Yahoo, Ask and AOL). Thus, for targeted web-traffic, one should never ignore Google guidelines.

For high conversion rate, the landing page should have relevant and high quality information. Please assess the landing page of your website. Is it relevant for the Internet users?

Now readers can follow Web Listings Inc even on Facebook and Twitter.

Understand the audience, prior to SEO campaign

How People search and what they search on the Internet does matter. No wonder, search engine optimization requires a lot of patience.

It is essential to understand search engine results and analyze web-page ranking factors. One needs to set SEO objective, find the niche and determine the website audience prior any campaign.

Businesses should try to understand the purpose of a site visitor, and aim to provide fresh and relevant content pertaining to their needs.

Whatever be the case - branding, sales, lead generation, direct marketing or online reputation management, a good SEO strategy can help one’s online business.

Hence, identify business competitors and understand market trends, before making an SEO strategy for online marketing campaigns.

Be with Web Listings Inc for SEO marketing tips.

Google Reader (2005-2013)

For Google Reader users, it is time to say good bye to the web feed reader.

Because of declining usage, Google has taken this decision to close Google Reader on July 1st 2013. The web feed reader grew in popularity after the launch on October 2005.

The Internet users which relied on Google Reader, for news and information may now have to look for alternatives.

The latest is the New York based social news website (Digg) plans for a Google Reader replacement.

Be with Web Listings Inc for news and updates from the technology sector.

SEO takes time to get results

In this IT era, search engine optimization is essential for everyone with an online business. Most often people say – SEO is not working for them, no matter how hard they try to improve search results, on Google or other search engines.

It takes time, and one should have enough patience for real SEO results. For targeted search engine traffic, one should consider submitting website to different business directories of high page ranking.

Rather buying links to improve search results, one should follow ethical SEO link building techniques. Some may think directory submission is a time consuming thought, but high quality web directories help in effective search optimization, and better page ranking.

Every business directory is different, and one should not stick to any standard approach, everywhere. Try to understand unique characteristics of every web directory, prior submitting any business website.

Be with Web Listings Inc for SEO tips and techniques.

Search Engine Friendly URLS

Poorly designed websites can never help anybody, in this era of Internet.

One should provide enough importance to the design of the URL. Search engine friendly URLs play a vital role in web-page ranking as a search engine spider may overlook or fail to index a badly-designed URL.

404 Page Not Found error message is quite common, but not every user may grasp the technical jargon. Hence, the site should either have a search box, or a link to the home page, or a site-map to help out the user, for not getting lost anywhere.

During a 404 page error, never automatically redirect the Internet user to any other page, to avoid confusion.

Stay tuned with Web Listings Inc for SEO articles and news.

SEO white hat techniques

What about refining search terms, with two-to-five-words in a phrase? Confused? We talk about long tail keywords for the SEO campaign.

Long tail (highly specific) keywords draw less but QUALITY traffic than generic keywords, which draw high but not always quality web traffic.

For people that think about keyword stuffing - a method for search engine ranking and page visibility should note that it is no longer a successful tactic, and an unethical practice.

Practice ethical SEO methods only, and avoid unnecessarily stuffing keywords or hiding text from the visitors, by making it invisible or setting in an image background.

Work on RIGHT keywords (most effective ones) related to the product/service one offers, to engage the customers, for long.

For SEO articles and news, stay tuned with Web listings Inc.

SEO tips...

For good traffic to your website:

• Update old content, of your website. Regular website content Updation is important.
• Build connections in social networking sites. This helps to build trust with people.
• Try to give away free content to the users, to download, to use and share with others.
• Say no to paid links, for search engine ranking. This would never help in the long run. Try for organic/natural inbound links.
• Think about press releases. Submit website to high quality web directories.
• Register, and be active on forum discussions. Comment, regularly.

Be with Web Listings Services for free SEO tips and suggestions.

Web design job

Want top search engine ranking, on Google, and other search engines? It requires some patience, and please do not expect immediate high-ranking...

A website is always a joint effort, and one should make sure web designers really understand one's business and customers.

For small-sized businesses, to rely on web-designers for minor changes and updates EVERY TIME is not a workable option, if we consider cost for web design and development.

Therefore, try to seek someone who is always ready with inputs, recommendations and opinions, to help one with subtle changes and updates.

Try to contact your designers for MAJOR changes and updates.

Besides, content is King. So, try to keep website content fresh. Update website content regularly, as this helps in search engine ranking.

Better web-pages help!

After Google panda and penguin updates, people are more careful with everything on the Internet.

Search engine visibility is important, and one should try out ethical SEO practices to not get banned by Google.

It is best to not ignore web-design rules, and try to build/develop better web-pages for users.

An easy to surf website with relevant information/data can work wonders with the Internet users, than anything else.

Good layout and design is important while designing a website:

• The site should be easy to - find, navigate and read.
• The data should be quick to download.

For a successful SEO campaign, a website needs nurturing and time, then success will follow.

Ethical SEO techniques...

Proper search engine optimization and marketing is essential! One needs to be careful, what methods they follow, and resources they use for online marketing, as a wrong approach can make or break their online reputation.

For the people - that are serious about page ranking on Google and other search engines here are some tips:

• Try to create great 'linkable' content, every time - for the readers; include a Glossary, FAQs, and Testimonials
• Avoid Spam by doing excessive submissions to search engines and directories; try to take quality relevant websites with better page ranking
• Instead of generic keywords, try to go for specific and relevant keywords - for targeted traffic
• Avoid using - same title elements and duplicate content on two different web addresses of the business

Try to be easy on Search Engine Page Results without worrying, and just follow ethical SEO techniques.

How important is content?

Here we go... with another post in our Web Listings tutorial series...

Well, this is something that has been debated upon, by experts. There are people who emphasize that 'Content is King', while there are others who vehemently point out that 'Content is not the King'.
Our view, however is that content is one of the vital elements of any website. To be noted is the fact that content doesn't include articles alone; it includes text content, images, videos and all related stuff.
Well, here are some basic points as regards text content in the context of website optimization-

• Content on your site should provide information to users. Then only would it add value to your site, from the users' perspective.
• Always provide answers/solutions to the users and their needs, problems and queries. 
• Make sure your content is highly communicate.
• The content on your site should be up-to-date, well organized and well written.
• Include items like tips, tutorials as that holds the attention of visitors who are looking for instructions on the net.
• Update your site periodically. That satisfies regular users and also keeps your site in the focus of search engines. 
• Remember to make your content unique and also keep it short, as short as possible. Go for a long article only if demanded by the subject being discussed.

Well, this is just to begin with; we would discuss more on content in the days to come...

How to use keywords in your content?

Here we go, with a tutorial series beginning today, from Web Listings Inc.

Keywords are vital as regards website optimization; so you need to select the right keywords, for which some amount of research may also be done. But let's discuss keyword research elsewhere...
So, here are some basics about keyword usage:

• Use multiple keywords.
• While optimizing a page, choose keywords apt to that page.
• Make sure the keywords also appear in the page heading and subheadings.
• Use the keyword in the first paragraph of your content, but never artificially stuff it with keywords.
• Use keywords judiciously; keyword density in the entire body text area should better be 1.5% to 2% for a word that should rank high.
• Never overdo it with keywords; you'd end up being spammed. 
• Include the main keyword in the last paragraph of your content.
• Alt Tags and perhaps Comment Tags can also have keywords, but that won't be really decisive. 
• Hyperlink one or two of your main keywords, to highlight it for search engines. But once again, don't overdo it.

Web Listings Inc - flexible solutions

The World Wide Web has tremendous opportunities for everyone; a well-designed and user-friendly website can do wonders for everyone.

With stiff competition in the business market, one should never overlook the need of optimizing one’s websites for search engines, because to JUST have products/services would never bring in visitors to one's business, if people do not know whether the company exists or not, at the first place.

In this fast-paced life, everyone relies mostly on search engines to search for things they need; and if a company's website does not rank in popular search engines, it may miss great opportunities in the market.

Therefore, one should ensure that their website has been professionally made, is user-and-search engine friendly by all means, because majority of the online users never care to visit the 3rd, 4th or other pages in search engine page results, and just prefer to stick with mostly 1st, or the 2nd page.

So, it is very important to have one's website ranked in the first-page of popular search engines; and here comes in picture - search engine optimizers/SEO companies like Web Listings Inc that know the ins and outs of search engines and the ever-changing algorithms.

They can help one rank higher on Google and other search engines, and get more traffic to their websites; with millions of users visiting the web-world, DAILY, and searching for this and that on Google and other portals - one should understand the importance of search engine optimization for their online business, and need to work out with professional SEO tactic to get their websites ranked, for more visibility and more hits.