Wavii is already in, and Waze is in the pipeline

After Wavii, Google is on the chase again – and this time after Waze.

The California based company acquired Wavii on 30th April 2013. Mergers and Acquisitions are not anything new to Google as the company gets its hands on just about everything.

This time, Google is after Waze Mobile, an Israeli software company, which is into mobile-route planning software.

The Google-Waze deal is worth about $1.03 billion. Industry sources say Google may finalize the deal any time next week.

Even Facebook was in the race, to acquire Waze. Let us wait and see.

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Natural link building after Google Penguin 2.0

After Penguin 2.0 updates, everyone feels – link exchange is a BAD idea.

Link building online (virtual bonds) or real-life bonding with human beings works the same way.

As the adage goes - A person is KNOWN by the company he keeps. The concept is nothing different with Google and websites that link from one to the other.

One should build up links with websites that are relevant to one’s website. A wrong company or inappropriate website (with spam) will be of no use to anyone.

Google is not in opposition to natural link building, but SPAM websites. To solicit links through payment to increase page rank is illegal, and Google web-spam team may argue and take action against such websites.

On the other, if websites provide relevant content to the Internet users, and have natural inbound links from others (without any payment) then Google should have no problem with websites.

Matt and the web-spam team of Google are after unnatural and paid links. What do readers think about it?

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Google Penguin 2.0 is out, to chase SPAMMERS

Google rolled out the latest Penguin 2.0 version on 22nd May 2013.

The web-spam team Head, Matt Cutts, said through the blog that this is not a data-refresh, but an algorithm update.

With the Penguin web spam algorithm, Matt looks forward to making Google a SPAM-FREE portal for the Internet users.

Now, everyone can report spam websites to Google, through the following form: Penguin Spam Report.

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