Showing posts with label Search Algorithm. Show all posts
Showing posts with label Search Algorithm. Show all posts

Monday, March 25, 2013

Relevance is the objective of Google

Unlike before, today the search-engine algorithms are not easy to interpret.

Earlier people used to include keywords here and there on the web page, and that helped with search engines, then. Today, the situation has changed. The search engine giant Google no longer tolerates keyword spamming by any means, to improve web-page ranking.

Today, the mantra for online success is: relevance and quality. The search algorithms of Google evaluate websites on relevance of information. Whether title, or inward links, the algorithm assesses everything to determine the value of the website/page.

Daily millions of people use Google for different searches and queries. More people use Google than any other search engine (Bing, Yahoo, Ask and AOL). Thus, for targeted web-traffic, one should never ignore Google guidelines.

For high conversion rate, the landing page should have relevant and high quality information. Please assess the landing page of your website. Is it relevant for the Internet users?

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