Google Matt Cutts video on Meta Tags

Meta tags to optimize your website for Internet search engines: to own a website is not enough, but to be seen and found out by people should be your primary concern.

This educational video from Matt Cutts (of Google) will help readers comprehend - how much time one should give to Meta tags and the ones that matter.

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Relevance is the objective of Google

Unlike before, today the search-engine algorithms are not easy to interpret.

Earlier people used to include keywords here and there on the web page, and that helped with search engines, then. Today, the situation has changed. The search engine giant Google no longer tolerates keyword spamming by any means, to improve web-page ranking.

Today, the mantra for online success is: relevance and quality. The search algorithms of Google evaluate websites on relevance of information. Whether title, or inward links, the algorithm assesses everything to determine the value of the website/page.

Daily millions of people use Google for different searches and queries. More people use Google than any other search engine (Bing, Yahoo, Ask and AOL). Thus, for targeted web-traffic, one should never ignore Google guidelines.

For high conversion rate, the landing page should have relevant and high quality information. Please assess the landing page of your website. Is it relevant for the Internet users?

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Better web-pages help!

After Google panda and penguin updates, people are more careful with everything on the Internet.

Search engine visibility is important, and one should try out ethical SEO practices to not get banned by Google.

It is best to not ignore web-design rules, and try to build/develop better web-pages for users.

An easy to surf website with relevant information/data can work wonders with the Internet users, than anything else.

Good layout and design is important while designing a website:

• The site should be easy to - find, navigate and read.
• The data should be quick to download.

For a successful SEO campaign, a website needs nurturing and time, then success will follow.