Link schemes that Google detests and can land your online business in trouble

Know, what all can negatively impact your online business? Here are a few SEO tips from Web Listings Inc to alert businesses that practice unethical way to improve search engine ranking:

• Do not sell or buy links to increase Page Rank. This includes exchange of money to post or include content that contain links.
• Say no to excessive link exchange (cross-linking) programs with intent to create a win-win situation, for both parties.
• Keep away from automated programs and services and the use of keyword-rich anchor text links during article marketing or guest blog post promotions.

Google forbids sites that manipulate links (incoming/outgoing) by any means. Beware!

Natural link building after Google Penguin 2.0

After Penguin 2.0 updates, everyone feels – link exchange is a BAD idea.

Link building online (virtual bonds) or real-life bonding with human beings works the same way.

As the adage goes - A person is KNOWN by the company he keeps. The concept is nothing different with Google and websites that link from one to the other.

One should build up links with websites that are relevant to one’s website. A wrong company or inappropriate website (with spam) will be of no use to anyone.

Google is not in opposition to natural link building, but SPAM websites. To solicit links through payment to increase page rank is illegal, and Google web-spam team may argue and take action against such websites.

On the other, if websites provide relevant content to the Internet users, and have natural inbound links from others (without any payment) then Google should have no problem with websites.

Matt and the web-spam team of Google are after unnatural and paid links. What do readers think about it?

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