Link schemes that Google detests and can land your online business in trouble

Know, what all can negatively impact your online business? Here are a few SEO tips from Web Listings Inc to alert businesses that practice unethical way to improve search engine ranking:

• Do not sell or buy links to increase Page Rank. This includes exchange of money to post or include content that contain links.
• Say no to excessive link exchange (cross-linking) programs with intent to create a win-win situation, for both parties.
• Keep away from automated programs and services and the use of keyword-rich anchor text links during article marketing or guest blog post promotions.

Google forbids sites that manipulate links (incoming/outgoing) by any means. Beware!

What does the Title say?

A well-written TITLE tag is essential for SEO. A title or headline is the first thing that anyone finds about a page, on search engine page results.

One should include keywords relevant to the company’s products and services at the beginning of the title tag. Character limits for the title differ for different search engines.

Try to keep the title tag short (64 characters or less), which should be EASY TO UNDERSTAND. A title tag helps the search engine to determine the webpage content, and a well-written title will help one’s website position better on search engine page results.

Besides, with zillions of websites around with similar products/services, the Internet users look for information, relevant to their searches. Hence, the title should not confuse readers.

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