How important is content?

Here we go... with another post in our Web Listings tutorial series...

Well, this is something that has been debated upon, by experts. There are people who emphasize that 'Content is King', while there are others who vehemently point out that 'Content is not the King'.
Our view, however is that content is one of the vital elements of any website. To be noted is the fact that content doesn't include articles alone; it includes text content, images, videos and all related stuff.
Well, here are some basic points as regards text content in the context of website optimization-

• Content on your site should provide information to users. Then only would it add value to your site, from the users' perspective.
• Always provide answers/solutions to the users and their needs, problems and queries. 
• Make sure your content is highly communicate.
• The content on your site should be up-to-date, well organized and well written.
• Include items like tips, tutorials as that holds the attention of visitors who are looking for instructions on the net.
• Update your site periodically. That satisfies regular users and also keeps your site in the focus of search engines. 
• Remember to make your content unique and also keep it short, as short as possible. Go for a long article only if demanded by the subject being discussed.

Well, this is just to begin with; we would discuss more on content in the days to come...

How to use keywords in your content?

Here we go, with a tutorial series beginning today, from Web Listings Inc.

Keywords are vital as regards website optimization; so you need to select the right keywords, for which some amount of research may also be done. But let's discuss keyword research elsewhere...
So, here are some basics about keyword usage:

• Use multiple keywords.
• While optimizing a page, choose keywords apt to that page.
• Make sure the keywords also appear in the page heading and subheadings.
• Use the keyword in the first paragraph of your content, but never artificially stuff it with keywords.
• Use keywords judiciously; keyword density in the entire body text area should better be 1.5% to 2% for a word that should rank high.
• Never overdo it with keywords; you'd end up being spammed. 
• Include the main keyword in the last paragraph of your content.
• Alt Tags and perhaps Comment Tags can also have keywords, but that won't be really decisive. 
• Hyperlink one or two of your main keywords, to highlight it for search engines. But once again, don't overdo it.