Inclusion of Sitemaps to help search engines decipher the website structure

It takes efforts to maintain online business in the competitive marketplace. People often ask us why Google does not index their website or slow to file/register their website in its directory.

Google is an automated search engine - and one does not require ‘manually’ submitting their websites to it. Try to include Sitemaps (an XML file/Extensible Markup Language) that help Google crawlers/robots to visit and index your website URL.

Google does not guarantee that the search engine will list all website URLs. Inclusion of Sitemaps helps to make spiders/crawlers comprehend the website structure.

In case after a site or URL modification/changes, one can update Google webmaster by submission of their website through the following, to ask the search engine crawl your page/website:
https://www.google.com/webmasters/tools/submit-url

Old sites rank, even without dedicated SEO?

What to do if older sites rank, irrespective of any dedicated SEO efforts on it? The problem is not new to various online marketing companies that handle different client portfolios.

After Google Penguin 2.0 updates, web-page rankings of many websites took a toll. Some that ranked on Page 1 moved to oblivion. Some online businesses could not even save their businesses, even with organic SEO tactics (including fresh and quality content, long tail keywords etc).

On the other, there are many who did not focus much on SEO, but their websites rank high on Google search engine. One may wonder what to do in such cases – when old sites rank, out of the blue?

In such cases, one needs to: play safe. It is not advisable to tinker with the URL, by any means, except for change in look and feel of the website. Ascertain the site load time. A thought to change the URL structure at this point can be harmful.

In case one wants to change the URL, create 301 redirects to newer URLs/pages.